Catherine Zeta Jones has long been a fan of using beer to condition her famous mane – an old wives’ tale that women have sworn by for centuries to get shiny, smooth and voluminous hair.
Now, a beauty company based in Asheville, North Carolina hopes to bring beer’s nourishing properties to the masses.
Bröö makes beer-based haircare products formulated with barley, hops, and yeast, all of which are packed with proteins, B vitamins, and natural oils to nourish and strengthen lackluster hair
Instead of using water, Bröö uses beer as its main ingredient, and then adds natural cleansers to create three ranges of shampoo and conditioner, p— Porter (for hydration), Pale Ale (for volume), and I.P.A. (for smoothness).
And unlike Ms Zeta Jones, who in 2009 told The Daily Mail that she ‘smells like the bottom of a beer barrel for days afterwards but it’s very good for the hair,’ Bröö’s products leave no trace of a beer smell.
The shampoos are also free of sulfates and synthetic dyes, which most beers are anyway. But, if you’re fully adverse to smelling like a frat house after rush week (which we totally understand), the shampoos may be a good idea.
Free delivery for domestic orders over $20
Extra 20% off the entire selection of: BRöö on iherbcom
Ends Wednesday, October 21st, at 10:00 am Pacific Time bit.ly/beer-shampoo.
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